The Intoxicologist Is In

While what’s inside matters most, it never hurts to have a catchy label.  This wine label definitely catches the consumer’s eye.  PinUp Wines are obviously popular.  As I scanned the online order form several vintages were already sold out.  If you are in the mood for something a little off the beaten track for that special someone this holiday season order these soon.

PinUp wines are handcrafted from premium estate vineyards located in the Dry Creek Valley, Russian River Valley and Sonoma County appellations.  The various labels depict the feel of 40’s era pinup posters with black and white photos and lingerie clad women giving the illusion of sexy while leaving the imagination to work its own magic, thus the name PinUp Wines.  The women featured in the playfully sexy poses are chosen through random drawing from wine club members who choose to enter for a chance at national “exposure” on labels with names such as Cabaret and Desire.  The creators of this clever marketing idea had so much fun with previous label contests they decided to feature more PinUp models this year with multiple label versions for the new Desire.  Desire appears in a labeling ménage a trois so to speak.  Then again, Ménage a Trois is another wine label entirely. 

Collector’s Edition No. 5 Cabaret and Desire are now available.  Previous bottlings still available are listed below.  Be sure to take a look around the PinUp Wines site for a look at the Little Yellow Cottage for that special getaway you may want to plan. 

2006 CABARET (Cabernet/Zinfandel/Syrah) Series No. 5

Sonoma County

A glamorous, rich, fruit-forward red wine with deep color and intense flavors. Co-fermented from 45% CABERNET SAUVIGNON, 45% ZINFANDEL and 10% Syrah from our family vineyards, then gently pressed. The result is harmonious. The full-bodied Cabernet fruit is accentuated by the spicy Zinfandel in this well-balanced and appealing wine.  2 great labels to choose from.

2006 DESIRE (Bordeaux-style blend) Series No. 5

Sonoma County

 PinUp Desire is a handcrafted hearty, full bodied red wine consisting of 35% Merlot, 25% syrah, 20% Cabernet Sauvignon, 10% Cabernet Franc, 5% Zinfandel and 5% Petite Verdot. The wine has been aged for 18 months in 50% new French and American barrels. It has the depth and complexity to truly fulfill your desires.  Collect all 3 labels for this initial launch of DESIRE!

2006 Platinum (Pinot Gris) Series No. 4

Sonoma Coast, Christine’s Vineyard

Our ladies have packed up the barrel pony for a ride to the Sonoma coast in search of the white gold “Platinum.” There, they will mine for all the exotic fruits that are their desire. Aromas of peach, pear, mango and orange blossom will fill their senses and make all dreams come true. Don’t be shy, come along for the ride.

2006 Rosé (Syrah/Zinfandel/Cabernet) Series No. 4

Sonoma County

Not your typical Rosé…this wine pairs well with most foods. It was co-fermented from a field blend of 30% Syrah, 29% Zinfandel, 26% Cabernet Sauvignon and 15% Merlot from our family vineyards. It was then gently pressed over the course of two days to achieve its brilliant ruby color and lush fruit flavors.

2005 CABARET (Cabernet/Zinfandel/Syrah) Series No. 4

Sonoma County

A glamorous, rich, fruit-forward red wine with deep color and intense flavors. Co-fermented from 44% CABERNET SAUVIGNON, 44% ZINFANDEL and 12% Syrah from our family vineyards, then gently pressed. The result is harmonious. The full-bodied Cabernet fruit is accentuated by the spicy Zinfandel in this well-balanced and appealing wine.

2004 CABARET (Cabernet/Zinfandel) Series III

Sonoma County

A glamorous, rich, fruit-forward red wine with deep color and intense flavors. Co-fermented from 54% CABERNET SAUVIGNON and 46% ZINFANDEL from our estate vineyards, then gently basket-pressed. The result is harmonious. The full-bodied Cabernet fruit is accentuated by the spicy Zinfandel in this well-balanced and appealing wine.

Winery: 999 Foreman Lane, Healdsburg, CA 95448
Phone: (707) 433-3711 / fax: (707) 433-3437
Mail: P. O. Box 820, Healdsburg, CA 95448
dennis@dlmwine.com

pinupwine.com