The Intoxicologist Is In

STOCKHOLM, SWEDEN — (Marketwire) — 04/01/09 — DIDMO, a leading mobile technology and content provider has joined forces with Green Wines and Spirits, a Sweden-based purveyor of ecological alcoholic beverages to promote its newly launched Pure Green Vodka brand to potential distributors worldwide. The Pure Green Vodka Drink Book mobile application, created using DIDMO’s Magmito mobile content creation tool, will feature product information and recipes and can be downloaded or viewed on virtually any mobile phone.

“Pure Green Vodka represents a new approach to spirit making, with quality, sustainability and environmental consciousness as the cornerstones,” said Martin Escudero Magnusson, CEO, Green Wines and Spirits. “A forward-thinking brand that addresses the environmental concerns of modern day consumers deserves an equally innovative approach to marketing and Magmito has given us the ability to reach distributors in a unique and effective way.”

Recipients of The Pure Green Vodka Drink Book simply click on a link sent to them via SMS to view or download the application, free on their mobile phones. Featuring three drink recipes by Björn Kjellberg, a renowned Mixologist and author of several beverage-related books in Sweden, the application also includes information on the traditional production methods and organic features of the vodka.

“Magmito has revolutionized mobile communication by allowing anyone to create and share mobile content,” said Roberto Chaves, CEO, DIDMO. “We’re pleased that a company that is also creating a stir within its own industry has chosen our technology to assist in launching its brand.”

Magmito, the industry’s first user-generated mobile content service, allows anyone around the world to create, publish and share their life’s events on mobile devices. Ideal for consumers and businesses alike, Magmito is both simple and free: users register at www.magmito.com, select from existing templates, customize with various information and photos, and send to friends’ or targets’ mobile devices via SMS.

About Green Wines and Spirits

The Green Wines and Spirits Company was born from the idea that organic thinking can apply to the spirit industry, and that genuine handcraft and quality can rhyme with sustainable organic production.

About DIDMO

DIDMO is a mobile technology and content provider that offers free entertainment and user-generated content supported by highly effective ad campaigns. The company launched its award-winning free-to-play mobile gaming service DIDMO Games in 2006, offering an extensive library of games that may be downloaded and played for free. Its latest offering, Magmito, empowers anyone to create and share their own content, delivered directly to the mobile device. DIDMO’s ad-supported content delivery platform serves to meet the needs of consumers, content publishers and advertising agencies worldwide. Please visit www.didmo.com for more information.

www.puregreenvodka.com